Digital Enterprises will provide public relations programs and services that meet a targeted need:
Strategic Program Development -- we create a customized public relations program based on a strategic assessment and market position inventory. We offer public relations counsel, message development and inventive promotional ideas for launch or important milestones.
Editorial programs -- development of exceptional media programs for executive, company, product and service. This includes crafting and distributing press releases, writing and placement of magazine, newspaper and Op-Ed pieces. We work to arrange interviews with print, broadcast and Internet outlets through proactive and editorial calendar work.
Media and analyst relations -- to help you build ongoing, successful relationships with members of the industry and business press. Maintaining a purposeful, ongoing dialogue via tours, informed comment and expert programs sustains and builds influence.
Speaking programs -- gaining the opportunity to influence the market beyond a print medium is essential. We target the premier industry and business conferences that offer the best audience for a company.
Award programs -- we develop or submit your company/product to target award programs.
Writing programs -- quality corporate backgrounders, data, success stories, FAQ pieces and press materials reflect your company's messages; we develop these items for press kits and marketing needs
Customer programs -- customers are the proof point for any company. We build image through your customers' success.
Publicity and Public Relations Capabilities
- Feature story development and writing
- By-lined column placement and writing
- News release development and distribution
- Media kit development
New Business Development
- Market identification and segmentation
- Customer profiling/prospect matching
- Database development
- Sales management tools
- Sales and training presentations
- Trade show presentations
- Brand identity development
- Competitive positioning
- Corporate and product naming
- Brand equity studies
- Corporate identity systems
- Capability and product brochures
- Web site development
- Sales kits
- Annual reports
- Direct marketing/response campaigns
- Print and electronic newsletters
- Print and electronic media planning
- Media planning and placement negotiation
- Campaign concepting, design and copywriting
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Email: davidfradinATdigitalenterprises.com - (replace AT with the usual at sign. - To protect my address from Spammers)12/01}