Certified Google Adwords Advertising Professional

David Fradin of Digital Enterprises and Communications (DEC) is a Certified Google Adwords Professional

Advertise your business on Google

No matter what your budget, you can display your ads on Google's search results pages and/or on Google's advertising content network like local newspapers or speciality web sites. Ads can be text, image, and video. They can also be placed on mobile phones. Pay only if people click on your ads which takes them directly to a relevant landing page on your website where you can convert them.

What does Digital Enterprises and Communications (DEC) do for you?

Digital Enterprises has been creating and managing Internet web sites since 1995 and has been developing and managing advertising campaigns for TV, radio, print, co-op and the Internet for many years.

Using its superior understanding of consumer and business behavior, DEC will:

1. Define your marketing objectives, metrics and budget
2. Prepare a written proposal including sample ads, keywords and daily ad budget options
3. Launch, monitor and manage campaigns to meet objectives
4. Report and refine campaigns to increase return on investment

How Does it Work? Search and Content

Search results on Google are generated automatically. No company can buy placement in Google's search results (also known as the 'natural search results'). AdWords ads which are placed by DEC on a cost-per-click (CPC) basis, are clearly marked as 'sponsored links' and appear above and beside the search results.

These ads are ranked by performance - that is, their positions are determined by both cost-per-click amounts and clickthrough rates. Therefore, advertisers can't remain in the top position(s) unless their ads are relevant. Setting the ads up and keeping them relevant and optimizing clickthrough rates is what DEC does.

Your ads are targeted to people's specific interests and are as relevant and useful as Google's search results.

Your ads will reach users at the precise moment when they're looking for your product or service.

Target the right user in the right context while viewing relevant content

Using your keywords developed by DEC, Google's contextual targeting technology automatically matches your ads to webpages in Google's content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. For event greater control, DEC uses placement targeting to hand-pick specific sites or sections of sites for your want your ads to appear on. These ads are seen by over 80% of internet users in the United States alone!

And in the right place!

DEC can set your ads to appear only to people searching in a particular city, region, or country. Targeting can be within 20 miles of your front door or across the world. The ads can help potential customers find you by showing a business address including being shown on Google Maps.

How Much Does it Cost?

Concerned about costs? Don't worry – DEC puts you in complete control of your spending.

Set your budget

There's no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

Avoid guesswork

We provide keyword traffic and cost estimates so you can make informed decisions about maximizing your budget.

Pay only for results

You're charged for your ads only if someone clicks on your ad, not when your ad is displayed.

Who Are Some of Your Clients?

	AAOceanfront Maui's leading vacation rentals and property manager
	Serus Intellegent Operations Management

Where is Digital Enterprises Located?

With locations in Northern California and Hawaii, we like to work with our clients face-to-face. Or, if you insist, we can do it over the phone and Internet.

Ready to Get Started?

Give David Fradin a call at (408) 741-0974 or send an email to: davidfradin(AT)digitalenterprises.com